Hi there! I am Chithra, a UX Manager designing digital experiences for over 12 years across web, mobile app, and HMI platforms.

My passion lies in humanizing technology, designing meaningful experiences, and supporting businesses grow by addressing customer needs and exceeding expectations.

I believe that design is an iterative process that should always evolve and adapt to changing landscape.

The best products are born from a deep empathy with the people who use them

- Bill Buxton, Microsoft

My design thinking

An example of how I use lean experiments to test small, scalable solutions to validate viability, desirability, and feasibility.

A UX initiative to centralize data, improve usability, and empower Ford Business Managers with efficient tools for decision-making.

From Product strategy to supporting Designers, UX Manager role has been challenging as well as rewarding.

Select Projects

Due to NDA restrictions, these are password-protected. I'm happy to provide access upon request—thank you for your understanding!

Establishing Pattern

Strategy & Vision

Product Launch